HI, I’M KAYLEE
Serial entrepreneur, business strategist, and e-commerce expert.
Former Chief Operating Officer turned serial entrepreneur, I fell in love with the world of e-commerce. My days are spent running Poppy and Pink, equipping eCommerce CEOs at BlazHer, and investing in growing woman owned eCommerce brands.
Behind the scenes
From childhood lemonade stands and starting neighborhood clubs, business has been my "what do you do for fun" response for as long as I can remember.
There's a good chance you'd find me googling excel formulas or dreaming up a new business idea on a Friday night. I love the thrill of learning and solving problems that comes with entrepreneurship.
photo by: Kenzie Kern Studios
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TOp 5 Strengths
Pro-Tip!
Take a look at my
Knowing your strengths helps you to lean into your giftings. This book has an access token and gives you the best deal to take the Gallup® Strengths Finder test. These strength descriptions were provided by Gallup.
ON MY MOODBOARD
tres chic
color is always a good idea
fresh and floral
A Look Back over the Years
Moved to North Carolina and joined the Southern Weddings and Cultivate Team as the eCommerce Shop Manager.
Accepts the Chief Operating Officer role to steward the Marketing and Operations teams.
May 2017
2018
Stepped into the Operations Director role to manage overseas product production—I had my hands on anything from paper journals to water tumblers!
2019
Keep going
Took the leap into full-time entrepreneurship, serving a variety of SAAS and e-Commerce clients with BlazHer generating up to $70m in annual revenue.
We launch the Kristin Winchester x Poppy and Pink collection—our biggest to date with 150+ orders in one day!
Nov 2021
April 2022 2022
Today
Opened the proverbial doors Poppy and Pink, offering timeless clothing and accessories. Our goal was to help her love what was in her closet so that she could show up fully with confidence.
Serving clients at BlazHer and customers at Poppy and Pink.
September 2022
A dream come true when Southern Living published an article celebrating the work we're doing with Poppy and Pink.
September 2023
follow @_kayleehobbs
If you're into eCommerce, shopping small, beautiful things, being overdressed, or behind the scenes of business... You've come to the right place.
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@_KAYLEEHOBBS
Digital Goal Tracker Template for Asana
FREE DOWNLOAD
Digital Goal Tracker for Asana
I loved using Asana for work projects so much that I created this tool to keep track of personal and business goals too.
Ten Tricks for
Better Insta Photos
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.
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FREE download ↓